Total R & D Management: Strategies and Tactics for 21st Century Healthcare Manufacturers (Hardcover)

Drawing on a lifetime of experience Roger Dobbah gives readers an in-depth view of R&D survival strategies and tactics and demonstrates how to apply them to any organization. The author provides insights into the role of R&D the crucial topic of creativity and innovation and the differences and similarities between general management and R&D management. He covers R&D resources organizational structures internal and external environments R&D interface with other functions objectives and adaptation and integration of strategies. It includes coverage of the new R&D dimension of pharmacoeconomics and a full discussion of the regulatory environment impacting the present and future of R&D.