Global Market/Marketing Research in 21st Century and Beyond Dan Vivek Nathan Mba Msc B a Fcim (U K) Author

From reviews of Global Market/Marketing Research in 21st Century and Beyond:This comprehensive book provides a new platform for global market/marketing researchers as well as for global strategic marketing management professionals. I trust this book will find a particular place in the marketing management field, both in global marketing research practice and education (J. Owens, member of The Chartered Institute of Marketing, UK).Global Market/Marketing Research in 21st Century and Beyond is a thoroughly researched and highly informative book with global statistical data enhanced by an excellence reference (D. Haywards, The Institute of Statisticians/Royal Statistical Society, UK).This unique book on global market/marketing research in twenty-first century and beyond should be given serious attention by global market/marketing researchers as well as undergraduate and graduate students of business administration and marketing management. This book has an up-to-date statistics on all aspects of digital global economy (B. Taylor, member of The Chartered Institute of Marketing, UK).