The Friction Factor: The Busy Person's Guide to Sustainable Diet and Exercise Tyler Martin Author

Over 75 percent of Americans want to be more physically fit, but only about 3 percent of them succeed. Why do so many people fail? The answer is friction, the inefficient use of time and energy. Your drive time to the gym, those 90-minute workout classes, and tedious daily calorie counting are all sources of friction, and none of them are sustainable long term.To build healthy diet and exercise habits that will last a lifetime and enable you to achieve your goals, you must eliminate friction. In The Friction Factor, you will learn how to (1) set goals and sustain motivation with a values-focused approach; (2) remove common sources of friction from your fitness routine; (3) set body-fat, body-weight, and muscle-development targets; (4) select effective exercises and build efficient workouts; (5) create meal plans that require minimal calorie counting; and more. Tyler Martin's fully integrated system for living a healthy lifestyle empowers even the busiest people to make healthy diet and exercise habits part of their everyday routine and significantly enhance their quality of life.